Belle Laide Events

An independent Sydney studio for events that say something

Belle Laide Events, which trades as BLE, is an event management and creative agency in Camperdown, Sydney. It describes itself as an independent studio that uses art, design and technology to tell stories through events, and says it has now been doing so for two decades. Its clients, it says, are the ones who want an event to express their values, their voice and what they stand for. The studio also reports delivering events to many parts of the world.

One team for the whole job

The agency presents itself as end to end: the concept, the design, the technical delivery and the performance on the night come from one studio. It brings together producers, designers, directors, artists, technicians, performers and culinary specialists, and says it chooses people for integrity and a collaborative spirit as well as talent. Its work is organised around formats such as product launches, experiential events, creative summits and conferences, and client incentive programmes.

What the studio lists as its skills

Over the years the agency has set out its capabilities in two groups. The first covers the running of an event: event management, creative direction, technical direction, audiovisual production, set design and event styling. The second covers the creative and support side: graphic design, managing print, designing presentations, 3D visualisation with CAD, video and animation, talent booking, catering advice and venue management. The mix means a client can ask for the stage set to be drawn in 3D before it is built, then have the same team light it, film it and cater for it.

Why it believes in live events

The agency argues that with media saturated and digital clutter everywhere, a live event is the most effective means of building real relationships between a brand and people. It says an event that is done well can achieve more for a brand in a single night than months of multi-channel marketing, and that it aims for measurable outcomes: integration with a campaign, social buzz, positive PR, and an audience that has a good time.

Recognition the agency reports

The studio lists a long run of industry awards, including event agency and event management company titles at national and New South Wales level, event team of the year at an event marketing awards programme, and repeated wins in the special event and corporate event categories. These are its own statements. It sums up its way of working with the line that it does what it says, then does a little more.

Belle Laide Events is an event management agency based in Sydney, Australia. It plans and produces launches, conferences, incentives and brand experiences, combining creative design with technical production.

Products and services

• Event management: planning and delivery of corporate events from first idea to the night itself.
• Creative and technical direction: concept development plus lighting, sound and staging oversight.
• Audiovisual production: screens, sound and video for stages and venues.
• Set design and styling: built environments and decor tailored to the brand.
• Design and visualisation: graphic design, print management, presentation design, 3D visualisation and CAD, video and animation.
• Talent, catering and venues: talent management, catering consultancy and venue management.

Customers and markets

The agency works with brands and organisations that want events to carry a clear message, including product launches, summits, conferences and client incentive programmes. It also delivers events outside Australia.

Key facts

• Based in: Sydney, Australia
• Recognition: Many Australian event industry awards, including agency-of-the-year titles
• Team: Producers, designers, directors, technicians and culinary specialists