Kadence International

More than seven thousand islands make the Philippines a diverse and complicated market, and Kadence International's Manila office exists to help brands make sense of it. It is the Philippine arm of a global market research agency, and it says it can run research across the whole country from its base in the capital.

Understanding Filipino consumers

The office helps companies learn how to win locally by deepening their grasp of Filipino consumers. The findings feed into the development of products, services and communications that fit what those consumers need. Its senior team combines qualitative skills, including moderated discussions and group sessions, with quantitative skills such as brand health tracking and studies of awareness, trial and usage. The team also has experience in competitive intelligence, business intelligence and analysis of market entry, and it advises companies from North America and Europe looking at Asia-Pacific opportunities, as well as Asia-based firms studying the American market.

Fieldwork for other agencies

Because it can reach respondents across the archipelago, the office also acts as a fieldwork partner. Organizations running a study that needs Philippine participants can use it to collect data by telephone or face to face.

Training and project management

Alongside research design, the team covers client servicing and project management across many industries, with attention to the operational side of research as well as data processing and analytics. It also lists training and development as part of what the agency does.

Recognition

The agency describes itself as consistently recognized among the top market research firms worldwide. Its site lists awards for agency of the year and consultant of the year from 2019 to 2021, an innovation award in 2021, a market research supplier award, a global agency award, and 2019 operations awards for training and development and for telephone and face-to-face data collection.

Kadence International - Philippines is the Manila office of a global market research agency. It helps brands understand Filipino consumers so they can develop products, services and communications that fit them.

What Kadence International - Philippines does

• Consumer research: studies covering the whole country from its Manila base.
• Fieldwork: reaching respondents across the Philippines for other organisations.
• Qualitative research: moderated discussions and workshops.
• Competitive intelligence: helping brands understand their market position.

Who it serves

Brands entering or operating in the Philippines, a market it describes as diverse and complex because of its many islands.

Key facts

• Based in: Manila, Philippines
• Awards: industry recognition between 2019 and 2021, including agency and consultant of the year titles