Kadence International - Philippines

Market Research Supplier of the Year

Global Agency of the Year

Best Training and Development

Best Data Collection (telephone)

Best Data Collection (face-to-face)

Meet Our Senior Team

Iris has almost two decades’ industry experience She’s passionate about qualitative research and is a skilled moderator, international speaker, workshop facilitator and trainer As a competitive intelligence practitioner, she also has rich experience in helping brands to understand their market position and develop an edge over the competition

Mary Ann has 14 years of experience in the market research industry She’s a client servicing and project management specialist and has managed a vast array of research studies across many industries With a deep understanding of different market research techniques – spanning the operational aspects to data processing and data analytics – your research project is in safe hands

Patrick has a diverse experience in information technology, security, and analysis His investigation and analyst background transitioned to business intelligence practice, big data analytics, risk assessments, and environmental impact analysis as it relates to market entry, with a special focus on technology companies He assists North American and European companies looking for market opportunities in the Asia-Pacific region, as well as Asia-based companies looking to understand the competitive landscape in the United States

Karlo has almost a decade of experience in the market research industry He’s a quantitative specialist with specific expertise on brand health tracking, ATUs and UAI studies He’s also experienced working with a variety of clients – big and small, local and regional – so he’s adept in delivering quality service dependent on client’s needs

Mark Lever Dela Cruz

Lever has extensive experience in market research with almost 8 years in the industry He’s a qualitative specialist with expertise on FGDs and has a background in brand health tracking studies He has diverse experience in project management, planning, people management, and fieldwork technical direction for both quantitative and qualitative projects He was able to establish a good working relationship with the clients in different industries, locally and internationally

Marvin has over a decade of experience in the market research industry Started his career in data processing, then moved to project management and eventually joined the end client He was exposed to brand health tracking studies and consumer insights He’s been a specialist considering his strong background in different aspects of market research

We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth

We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy

We partner with brands to develop winning products, from concept development right through to pricing research

We help brands create comms that cut through by understanding the messages which truly resonate with your target audience

We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making

Our work doesn’t stop at the debrief We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action

Kadence International – Philippines Office P 29th Floor Topaz and Ruby Road Pasig City,  Metro Manila With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors

We bring this to bear to design the very best approach to meet your objectives

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia

How to conduct online research in the Philippines

According to Digital 2020, a report produced by We Are Social and Hootsuite, Filipinos spend the most time online and on social media of any country Despite the Philippines lagging behind in terms of connection speed, Filipinos spend an average of 9 hours and 45 minutes a day on the internet across any device According […]