Ifficient

Ifficient sells lead generation on a pay-for-performance basis. Advertisers reach new customers through its network of consumer websites and its own campaigns, and the company positions itself as a results-driven network run like an agency.

What Ifficient offers

• Lead generation — opt-in enquiries collected through branded conversion funnels.
• Customer acquisition — targeted online and mobile advertising campaigns.
• Email marketing — content sent to segmented audiences with live reporting.
• Push notifications — messages delivered to consumers as they browse.
• Web and app monetisation — ways for publishers to earn from their audiences.
• Pay-per-call — live phone transfers from consumers ready to talk to a business.

Who it works with

Advertisers seeking new customers. Its network spans websites in health and wellness, news, coupons, jobs, travel, surveys and promotions.

Key facts

• Buying models: cost per lead, cost per click and cost per action
• Channels: own media buying, an in-house call centre, content portals and partner sites