GSM

GSM is an automotive marketing company based in Atlanta, Georgia, and part of Force Marketing. It works with car dealerships and vehicle manufacturers, aiming to keep existing customers, win back lapsed ones and attract new buyers at each stage of ownership.

What GSM offers

• Digital marketing: social and display advertising, retargeting and paid search.
• Direct marketing: direct mail, email campaigns and outbound phone calls.
• Lifecycle marketing: campaigns timed to the customer's journey from sale through service and repurchase.
• Data solutions: insights and analytics built on the client's own customer data.
• Customer success: account managers who give strategic advice to clients.

Who it serves

Dealerships and vehicle makers (OEMs) in the automotive industry, including fixed-operations (service and parts) departments.

Key facts

• Based in: Atlanta, Georgia, USA
• Experience: More than three decades in automotive marketing
• Parent: Force Marketing