glassCanopy

glassCanopy is a specialist B2B marketing agency that helps companies introduce new products to healthcare audiences. It markets digital health solutions, pharmaceuticals and medical devices to both clinical and administrative buyers, and focuses on long, complex sales cycles.

Products and services

• Content creation: technical ebooks and educational material written for specialist buyers.
• Lead generation: campaigns that find and qualify the prospects most likely to become revenue.
• Precision targeting: reaching physicians, health systems and administrators with focused campaigns.
• Lead nurturing: analytics, marketing automation and follow-up to shorten a long sale.
• Campaign strategy: planning that brings sales and marketing teams closer together.

Who it works with

• Pharma, digital health and medical device companies
• Health technology vendors selling to hospitals and physicians
• Enterprise software, SaaS, IT infrastructure and cybersecurity firms

Key facts

• Focus: healthcare marketing to clinical and administrative audiences
• Work samples: ebooks and campaigns across healthcare, cybersecurity and software