DNA Leads

DNA Leads is a B2B marketing firm that gives technology companies a fractional chief marketing officer backed by a full delivery team. It focuses on positioning, brand and lead generation, with the aim of making a company more attractive to buyers when the owners plan an exit.

What DNA Leads offers

• Fractional CMO: senior marketing leadership for firms without an in-house head of marketing.
• Brand strategy and positioning: clear value messaging and differentiation for B2B tech brands.
• Pipeline and lead generation: inbound programmes using search, pay-per-click, SEO, email and social media.
• Events and promotions: planning and running events that produce leads.
• Web marketing: website work that brings in relevant traffic.

Who it serves

DNA Leads works mainly with growing B2B technology companies, including CEO-led firms that are preparing for acquisition. It says it has worked with both start-ups and large acquiring companies.

Key facts

• Focus: B2B technology companies
• Model: Fractional CMO leadership with execution support