Smartodds

Smartodds is a company based in North London that provides statistical research and analysis on sporting events around the world, with football as its main focus. Quantitative analysts build predictive models, and sports analysts add written match previews and reviews.

What Smartodds offers

• Quantitative research — predictive statistical models for sporting events.
• Match analysis — previews and reviews written by in-house football analysts and consultants.
• Software development — bespoke platforms, interfaces and APIs for individual clients.
• Data collection — a data team and on-the-ground watchers who record match information.
• Client advisory — a team that keeps clients informed of market movements on match days.

Who it works with

Clients who use its research and software in sports betting decisions.

Key facts

• Based in: North London
• Experience: Over 15 years in the field