IRI Lentus

IRI Lentus is a market research and analytics business that works with consumer goods companies and retailers. Its website presents the business as Circana.

Products and services

• Market performance and strategy: tracking performance in store and online, with measurement and audit work.
• Consumer and shopper insight: research into consumer attitudes and behaviour, including segmentation and targeting.
• Analytics and in-market execution: prescriptive analytics covering price, promotion, assortment and supply chain.
• Media measurement: linking consumer viewing and buying across pre-campaign, in-campaign and post-campaign stages.
• Retail solutions: tools for price and promotion, assortment and collaboration with retailers.
• Big data technology: data cloud and visualisation tools for faster decisions.

Clients

Consumer goods companies and retailers.

Key facts

• Website brand: Circana
• Data frequency: daily and weekly data for rapid decisions