Fresh IT

The Kharkiv agency Fresh IT says it has ten years of experience in the field and has worked across several niches. It runs targeted online advertising for businesses that want visitors who are ready to buy, and it promotes websites in Google search results. The agency presents its service as a steady flow of customers for businesses that want to be found online.

Google site promotion and technical audits

The agency begins site promotion with a technical audit, which finds errors that hold a website back in search results. The next stage is promotion aimed at putting the site on the first page of results for relevant queries. The agency says it has more than 100 cases across different subjects and that it keeps full control of the client's budget, with monthly reporting.

Contextual and display advertising

Contextual advertising is set up for an audience that is already ready to make a purchase, and it can be tailored to a chosen region, a target audience and a time of day. Display advertising places banners and video according to users' location, the time of day and the subject of the host site. The agency says this suits sales, events and the launch of new products, because the aim of such an advert is to draw attention to a particular moment.

Social media presence and email campaigns

The agency helps companies decide how to appear on networks such as Facebook, Twitter and Instagram, working out which ones their buyers use and how to address them. Email marketing is presented as a way of building trust with customers in a crowded advertising environment. The agency says the cost depends on how many types of email are needed, whether designs and layouts must be created, how often mailings go out and whether the lists are segmented.

Website analysis for higher conversion

The agency's site analysis looks at why visitors do not become buyers, why they do not go beyond the home page and why people abandon an order. It checks navigation, the information visitors need, how easily the site can be found and whether search engines treat it well. The agency says that fixing a few internal links or adding one or two buttons can sometimes lift sales considerably.

Clients across Ukraine, Russia and Kazakhstan

The agency says it has promoted sites for clients in Ukraine, Russia and Kazakhstan, and that it works with every segment of an audience. It describes constant contact with clients and reports a conversion rate of up to 30 percent in some work, which it presents as its own claim. It says a campaign can start with a modest budget, and that clients are offered a detailed conversation about their goals before any work begins.