Freckle IoT

Freckle IoT is a data company that specialises in media measurement and identity. Its main product measures whether advertising across channels brings people to a targeted physical location. It does not sell media itself, so its analysis is independent.

What Freckle IoT offers

• Offline media measurement — attribution of visits to media on mobile, desktop, social, radio, search, TV and out-of-home.
• Killi — a consent management app, developed by Freckle, that lets consumers choose which personal details to share with brands.
• First-party data — consented data for companies, aimed at meeting GDPR and CCPA rules.

Who it works with

Marketers and large brands that want to judge the effect of their advertising on store or site visits. Killi was available in the US and Canada, with wider expansion planned.

Key facts

• Founded: 2014
• Chief executive: Neil Sweeney, who also runs Killi