Bright Analytics

Bright Analytics makes a marketing analytics platform that pulls an organisation's marketing data into one governed model. Analysts define the metrics themselves, and the same definitions feed dashboards, custom applications and AI queries. The service has been in production since 2014, and the team works alongside clients on implementation.

What Bright Analytics offers

• Marketing analytics platform — integrated data, modelling and reporting.
• Semantic layer — a no-code layer where analysts define metrics once and reuse them.
• Taxonomy manager — control of naming and structure for digital marketing data.
• Data model API and MCP server — open access for custom apps and AI tools.
• Reporting services — analysts and engineers who build reporting that teams rely on.

Who it works with

Brands and agencies, with Sky and OMD named among clients.

Key facts

• In production since: 2014
• Deployment: end-to-end or modular