Blast Analytics & Marketing

Blast Analytics & Marketing is a digital analytics consultancy that has worked in the field since 1999. It advises marketing, ecommerce and web teams on how to collect, check and use their customer data.

Services

• Analytics consulting: helps clients set goals, answer business questions and spot problems early, following a four-stage method of strategy, implementation, optimisation and training.
• Customer data unification: brings customer data together so it can be used for more personal communication.
• Testing and experimentation: builds a habit of data-led testing so results can be relied on.
• Dashboards and visualisation: makes large volumes of data easier to read and question.
• Data clean-up: reworks tracking set-ups, for example consolidating many report suites for a multi-brand news publisher.

Customers and markets

The firm supports marketing, ecommerce and web development leaders. Its case work includes a multi-brand news organisation publishing across websites, mobile apps and social platforms.

Key facts

• Active since: 1999
• Method: strategy, implementation, optimisation and training
• Focus: web and marketing analytics