Attractor

Attractor builds software that reads product analytics data and points out where a product can grow. It looks at how people arrive, engage, convert, leave and return. The aim is to help people decide better.

What Attractor does

• Trend detection: algorithms find patterns in user behaviour.
• Micro-segments: small groups of users with shared behaviour.
• Outlier and anomaly alerts: unusual changes are flagged.
• Delivery of insights: findings are sent to a dashboard or a Slack channel.

Clients

Product owners and product teams who want to raise conversion rates. The company says its purpose is to build products that help people make better decisions, and that it reads digital behaviour as something fluid and always moving.

Key facts

• Output: insights pushed to a dashboard or a Slack channel
• Focus: product analytics and conversion