Arm Candy

Arm Candy is a media agency based in Dallas, Texas, that describes itself as a media intelligence agency. It acts either as a client's media agency of record or as a partner to other agencies.

What Arm Candy offers

• Media planning — deciding where and how advertising should run.
• Media buying — purchasing the advertising space that has been planned.
• Campaign management — running campaigns after launch.
• Data analytics — measuring results to guide spending.
• Media consulting and education — advice and training for teams that want to run media well.

The agency also helps clients prepare for a launch, for instance by sharing creative guides and working with development teams to place tracking tags. It gives guidance on media billing arrangements too, which it says have caused problems for some agencies.

Who it works with

Brands and partner agencies.

Key facts

• Based in: Dallas, Texas, USA
• Role: media agency of record or agency partner