Barberly

Booking channels that bring clients in from the street

Clients can book a barbershop or salon through several channels. These include a custom mobile app, an appointment widget that embeds in an existing website, an independent website with booking built in, a page that can be shared on social media, a QR poster for passers-by, and booking through Google Maps and Google Search. The company says all of these feed one booking system, so a booking made in one place appears everywhere the shop is listed. Shops can also run a waiting list for future dates, and clients are told automatically when a time frees up.

Payments, deposits and fees for missed appointments

The point of sale takes payments for services and for products. Products can be offered through the app and the website, with shipping methods, delivery times and payment options configured by the shop. A shop can ask for a security deposit of anything from 1 to 100 per cent of the booking, and can charge a fee for a no-show or a late cancellation. Each barber can connect an individual payment provider, the company says, so that money goes where the shop wants it.

Walk-in queues, a live board and a self check-in kiosk

Walk-in clients are handled by one electronic queue that also takes online bookings and waitlist entries. An appointment board shows upcoming appointments and can be displayed on a television in the shop. Clients can check themselves in at a kiosk styled to the shop's own brand, which the company says shortens waits and makes the flow smoother. A tablet at the counter can handle walk-ins and check-ins, and bookings made online or added by staff sit in one timeline.

Staff apps, reminders and loyalty rewards

Every barber has their own login and a staff app for managing appointments, clients and the day's work. Reminders can be sent by SMS, push notification and email, and bookings made through Google Maps send reminders from Google or sync with Google Calendar. Owners can use bonuses and discounts to motivate clients, and a loyalty program is included. The owner sees reports, the team, locations and marketing in one place, and can see how the shop is doing without switching between tools.

Branded apps, websites and a booking API for other tools

Each shop gets a custom branded mobile app for iOS and Android, which the company says is included in the subscription. The website can run on the shop's own domain, with its own design and no Barberly branding, and it can include the booking system and product sales. A booking API lets other tools create bookings against the shop's real availability, so a booking step can sit inside a chat widget or in a shop's own booking interface. The company says the tools suit owners, front desks and individual barbers alike, and that it is built for barbershops and salons.

Barberly is management, marketing, POS and booking software for barbershops. Each shop gets its own branded mobile app and website, tied to the booking system. The company says its tools are used by barbers in more than 55 countries.

What Barberly offers

• Booking channels: a mobile app, website widget, QR poster, social media page and Google Maps booking.
• Point of sale and payments: takes payment for services and products, with deposits and charges for no-shows or late cancellations.
• Queue tools: a waitlist, appointment board and self check-in kiosk for walk-ins.
• Staff app: barbers manage their own appointments and clients.
• Product sales: items can be sold in the app and on the website.
• Reminders and loyalty: SMS, push and email reminders, plus a loyalty programme and a booking API.

Clients

Barbershop owners, front desk staff and individual barbers, with salons also named.

Key facts

• Reach: barbers in 55 or more countries
• Apps published: more than 1,300 barbershop apps