Campaign Tester

Campaign Tester is a proprietary web and mobile tool for measuring how an audience reacts emotionally to video content. Marketers can use the results to refine a video and aim its message at the right people.

What Campaign Tester offers

• Emotion measurement — records a viewer's emotional response while a video plays.
• Camera-based capture — uses the front-facing camera of a phone or tablet to register each reaction as it happens.
• Video optimisation insights — results help adjust content so the message is more refined for its audience.

Who it works with

It suits anyone producing video who wants evidence of how viewers feel, rather than relying on opinion alone.

Key facts

• Technology: emotiontrac emotion-tracking technology
• Devices: mobile phones and tablets
• Format: web and mobile tool