Enabled

Using design thinking, Enabled helps organisations build products and software. The studio has worked for brewers, automobile clubs, electrical accessories makers and health care agencies, and its work covers strategy, product design and the software that follows. It describes its approach as human-centric, starting from the people who will use what is built.

Innovation workshops that start the process

Clients work through an innovation process that begins with workshops. The studio says these sessions help a business build resilience and stay relevant, and they are the starting point for the product work that follows. The approach is built on the idea that a business must respond when its market is being disrupted.

Products connected to the internet

Enabled's internet of things work produces connected products and services for customers. Its main example is a brewery's first internet of things product, which the studio says helped that brewer redefine its part of the beer industry.

Omni-channel retail and customer engagement

The studio works on omni-channel retail, where every customer touch point matters, and on user experience and engagement. It argues that end-users affect a business's top and bottom lines, so their experience is treated as a commercial concern rather than a design detail.

Data, machine learning and integration

Enabled helps clients make sense of their data through big data and machine learning work, and it builds microservices and application programming interfaces for agile operations. These tools let a client change individual parts of a system without disturbing the rest.

Examples in mobility, loyalty and retail

The studio's examples include a field mobility app and a customer engagement loyalty app for an automobile club, and an omni-channel approach for an electrical accessories brand that the studio says has won customers over. A health care agency is also a client, which the studio says now uses mobile technology to streamline its core process for security and compliance.

Awards from 2011 to 2022

Enabled reports several awards. These include an AIIA iAwards prize in 2022 for LOGR Air, and a run of SAimX and related awards from 2011 to 2015 for work such as the Moti Mate app, a Clipsal e-commerce product, the Cloud Clinic app, a Western Australia housing project and the Mogo the Monkey game.

Australia-based team

The studio is based in Australia and describes its people as sense-makers, helping clients understand the changes reshaping digital markets so they can plan their own future.