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Datorama

Datorama is a marketing analytics platform that unifies campaign and business data for marketing teams

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About Datorama

Datorama is a marketing analytics platform that brings campaign and business data into one view. Its web page now sits within Salesforce's marketing analytics pages, and it is aimed at marketing teams that need to prove return on investment.

What Datorama offers

  • Unified performance view: connecting owned and paid campaign data to show live performance in one place.
  • Data management: connecting data sources and keeping marketing data quality automated.
  • Marketing Intelligence Data Model: a pre-built data model powered by Tableau Semantics, so teams do not build their own models.
  • Plain-language questions: asking questions of the data in plain language and getting recommendations.
  • Full-funnel reporting: following a prospect from first ad impression to closed revenue to show marketing's contribution.

Clients

Marketing teams that run paid and owned campaigns and need reporting that connects to revenue.

Key facts

  • Web presence: Salesforce marketing analytics pages
  • Data model: powered by Tableau Semantics

Profile written by TrustList from the business's own published information, Oct 2026.

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