Crescita

Marketing built on data science is how Crescita frames its work, and its stated starting point is that data from a brand's earlier campaigns can shape what it does next. The firm combines business intelligence and analytics consulting with brand storytelling, and says the aim is to improve brand recall and the return on marketing investment.

Analytics and business intelligence

Crescita describes its consultants as experienced in business intelligence and analytics, with involvement in some of the world's largest BI projects, using established methods and tools. The work is aimed at helping organisations deal with the rapid growth of digital data from social media and mobile sources, meet demand for mobile access to data and adapt to changing regulation. The topics it lists include enterprise data strategy for business transformation, business analytics, database engines and ETL (extract, transform, load), and planning and roadmaps for big data. It also names industry specific analytics design, big data architecture frameworks and big data analytics.

Specific analytical services

Further items on its list are social media analytics, data visualisation, demand driven forecasting, advanced statistical analysis, inventory optimisation, predictive and risk analytics, and performance management. The benefits it highlights are forward looking insight, better compliance and safety, lower risk, accuracy and quicker return on investment.

Marketing driven by the numbers

On the marketing side, the firm says it analyses a client's data to find the strategies most likely to raise return and extend growth. It stresses knowing the audience, so that messaging and tone suit them, and competitor analysis, so that a brand can match and then outperform rivals. It describes big data tools as a way to produce more effective marketing, extra revenue opportunities, customer personalisation and efficiency gains.

The working process

Crescita sets out four stages. It starts by researching the client's brand, then works to understand needs and expectations. It collects data and brainstorms a strategy, and finally provides a multi channel plan for growth. It says its approach is tailored to each business and handled by a dedicated team.

Technology

The firm states that it offers services and real time data solutions powered by AI, and that it brings together the right data and advanced AI technology to deliver visible growth. Its message throughout is that marketing has a scientific basis, and that careful measurement is the easiest way to judge success.