Beards analytics

Andrii Osypov — CEO of Beards Analytics (LinkedIn) We collect raw data, and analyzing them is not enough We may use your data to automatically generate audiences/conversions in advertising tools and target users more accurately

By collecting all the data in one place, and linking them, you can see the whole picture You don't need to look at the interfaces of various services separately, all the necessary indicators are in one place Data on successful sales, advertising costs, and advertising effectiveness are displayed on one dashboard

Cross channel/ cross-device attribution Websites and apps like showcases for interaction users It's not sensible to analyze a website and an application separately The same goes for marketing channels Combining all data about marketing channels across all devices That will allow you to see the full picture Data is the basis of everything, so it is necessary to take care of its purity, completeness, and correctness We use various approaches to validate and monitor incoming data, which allows us to trust them Since we collect raw data, and using machine learning, we make recommendation about systems, custom attribution models and predict user behavior even before the actual action

Main KPIs and budgets report This report answers the question - where is the money spent, which advertising channels/campaigns/creatives are more effective

Break down how your different marketing channels contributed to conversions and how those conversions take place, including the types of interactions they would complete before converting Cohort analysis involves looking at the groups of people or products cover time, and observing how their behavior changes

Categories / products reports These are reports that allow you to evaluate the effectiveness of products, brands, product categories, in terms of the quality of landing pages, the interest of the audience involved in buying a particular product One of the popular reports of marketers This is an understanding of the conversion at every step, from the moment you enter the site to the moment of purchase, with the ability to look at different traffic sources, product categories, etc

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