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Loop54

Site-search software for online retailers using machine learning to personalise results and category pages

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About Loop54

Loop54 sells search software as a service to e-commerce retailers. Its engine learns from shopper behaviour to improve what visitors find on a shop's site, and it can be installed through a REST API. Swedish retailers named by the company include Jula, Mekonomen, NetonNet, Bubbleroom and Åhlens.

What Loop54 offers

  • Personalised search — one-to-one results based on each shopper's behaviour.
  • Autocomplete and faceted navigation — suggestions and filters while shoppers browse.
  • Self-optimising category listings — product ordering that adjusts automatically.
  • Language learning — the system picks up new words and works in any language.
  • Behaviour interpretation — shopper data used to improve result quality.

Who it works with

Online retailers, including independent e-commerce businesses that lack large data sets.

Key facts

  • Product type: search software as a service
  • Integration: REST API, which the company says can be live within days

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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