INDE

Augmented reality for major sports and entertainment brands

INDE, an augmented reality studio, has built AR and mixed reality experiences since 2011. The company designs activations for sport, advertising, retail and entertainment. Its studio has worked with major league sports brands, top-flight English football clubs and large retail companies in North America and beyond. The company says its products are meant to take engagement in these fields to another level.

Large-screen, live-controlled and photo booth installations

The studio's range includes cinematic augmented reality for large screens, animated activations that are controlled live, and standalone photo booths that can be placed in any space. Its device-based work covers immersive experiences on everyday phones and tablets, along with kiosk-size and web-based pieces. The company describes the underlying technology as augmented reality, mixed reality, motion capture and computer vision.

Social filters and lenses for everyday audiences

INDE builds augmented reality filters and lenses for Snapchat, Instagram and Facebook. It also presents a newer product, Vyu AI, which its site describes as a plug-and-play, AI-enabled instant try-on tool.

Concept, content and production in house

The agency says it covers the whole production chain. Its concept and design team turns an idea into a working concept while weighing real-world limits from the start. It makes much of its own content, including two- and three-dimensional models and animation, rendered in real time or pre-rendered, and it runs global content production for clients.

Weekly explainers on augmented reality

The firm publishes a weekly video series on augmented reality, covering subjects from retail use to wearable glasses. It presents these as a reference for anyone who wants to learn more about the medium. The company also says it has launched augmented reality and mixed reality systems in more than fifty countries for partners in sport, entertainment and consumer brands, with several well-known names among its clients.

INDE is an augmented reality agency that has been building AR and mixed reality experiences since 2011. Its work reaches brands in North America and elsewhere, and it makes much of its own 2D and 3D content in house.

What INDE does

• Large-screen AR: cinematic augmented reality shown on big displays.
• Live-controlled activations: animated AR experiences steered in real time.
• AR photo booths: standalone units that fit any space.
• Device-based AR: mobile and web experiences on everyday devices.
• Social filters: lenses and filters for Snapchat, Instagram and Facebook.
• Concept, design and content: an in-house team covering ideas, 3D models, animation and visual effects.

Clients

The agency focuses on sport, advertising, retail, attractions and entertainment, including major league sports brands and English football clubs. It states that it has launched projects in more than fifty countries.

Key facts

• Founded: 2011
• Extras: publishes a weekly videocast explaining augmented reality topics