In2Real

In2Real is a creative digital studio that produces real-time 3D content for product brands. Everything starts from a single 3D asset, which is then reused for campaign visuals, animations, interactive pieces and spatial experiences, so that content does not have to be rebuilt for each format.

What In2Real offers

• Real-time 3D production — stills, animations and interactive content drawn from one source asset.
• Web configurators — browser tools that let shoppers explore and personalise a product, from colour pickers to full specification builders.
• Spatial and XR work — environments and installations, including research tools for Apple Vision Pro and in-store XR.
• Brand experiences — interactive content for launches and product pages.

Who it works with

Brands that need visuals for launching, configuring and presenting products. Earlier work includes a virtual reality app named Leggere Forte, a survey app named Automatch and content produced for Triumph.

Key facts

• Parent: described as the digital branch of Intelligo
• Focus: one production pipeline shared across channels