Lemonad

Lemonad is a digital marketing agency, founded in 2011 by the Mexican marketer Alejandro Castañeda. It works on digital and mobile marketing, using competitor analysis and channel-by-channel planning. Its material is written in Spanish.

What Lemonad does

• Communication strategy: defines how a company positions itself against competitors.
• Competitor analysis: compares rivals' mobile apps and social media presence.
• Channel planning: information architecture, navigation, context of use and social media presence for each channel.
• Design: visual work that fits a client's marketing and sales strategy.
• Audience engagement: plans to attract attention, build interest and prompt action.

Key facts

• Founded: 2011
• Founder: Alejandro Castañeda, a marketing consultant
• Language: Spanish