Lasso Digital

Why it's important: Content should be created with the visitor in mind Competition is fierce, so your website content must be as relevant and engaging as possible to win the attention of potential visitors and keep them on your site

Content must be shared in order for your digital marketing strategy to be successful We do the research that enables us to build relevant links from prominent, industry-specific authors and publications

Why it's important: Search engine rankings are like one big popularity contest The more relevant sites that link to your content, the more respect you receive from search engines

Pay Per Click and Social Media Advertising It's a great way to distribute your message to the masses, but it is a complex process that must be managed appropriately in order to maximize ROI

Why it's important: These services place an enormous audience at your fingertips However, unless properly implemented and managed, digital advertising campaigns will, likely, produce underwhelming results

Coding & Design Services

Design that responds to the user's device in order to provide a high quality user experience no matter the screen size

Why it's important: Responsive design is a must With nearly half of all visitors viewing your site on a mobile device, it's important to provide an optimal user experience for the smallest screens

The code that runs your site We can build anything from a simple blog to an elaborate social media web app

Why it's important: Code can have a dramatic impact on your site's ability to rank in search engines Not all developers understand the nuances of building a site that is consitent with SEO best practices

Ongoing maintenance and improvements that keep your site running smoothly and ranking highly in search results

Why it's important: As your website is updated, content must be properly mapped and indexed in order to be recognized by search engines

A detailed analysis of your website that detects any and all issues that may keep your site from ranking in search engine results

Why it's important: The website audit determines what your site is doing well, what it's doing poorly, and where we can take steps to improve your search engine ranking and user experience

An analysis of the competitive landscape as it relates to search engine rankings

Why it's important: The competitive analysis tells us what your competitors are doing to rank at the top of search engine results This allows us to develop a detailed strategy to compete for these top spots

A detailed strategy for each page of your website based on in-depth keyword research and traffic statistics

Why it's important: The content strategy lays out a plan for making your website as relevant and engaging as possible for visitors This will improve search ranking as well as the overall user experience

A determination of the most relevant business directories in which to register your brand as well as an analysis of current listings

Why it's important: Consistent listings across relevant business directories help your customers find you more easily and convey relevance to search engines

A measurement plan based on your primary business objectives Our Google Certified Digital Analytics Experts identify strategies and tactics to meet these objectives

Why it's important: Setting key performance indicators based on measurable data allows us to gauge the performance of your digital strategy

What is a site analysis?

We'll take a look at your site to determine what you're doing well and what could be improved then generate an easy to understand report that you can view online It's simple, informative, and FREE!

We manage the complex world of web design, development, and digital marketing to help you grow your business.

Your website should be the focal point of a well-designed digital marketing strategy that attracts visitors, converts these visitors to leads, and develops these leads into customers or clients over time

A successful digital strategy is built on careful research, engaging content, and the identification of key performance indicators that reflect your specific business goals Our fully integrated approach ensures the success of your campaign

We design and build your site from the ground up to be fully optimized based on your custom content strategy We can also build any custom feature or application you dream up, so the possibilities are virtually endless

We'll continue to mold your custom strategy, develop engaging content, build relevant links, run digital ad campaigns, and manage your email outreach in order to maximize your web presence and online visibility