Iteration Group

Iteration Group is a small product design consultancy that plans, designs and builds digital products. It concentrates on strategy, user interface and user experience, and can carry a client's idea from a rough concept through to a working product.

What Iteration Group offers

• Product strategy — planning apps and websites around user needs, sales goals, funnels and marketing plans.
• New product design — creating products from scratch, including wireframes, final designs and prototypes.
• Redesign — modernising existing software and applications.
• Usability and user experience design — improving how easily people complete tasks.
• Web and app development — building web, mobile and desktop applications that can scale.

Who it works with

The firm works closely with large enterprise companies, consumer brands and well-funded start-ups. Its team draws on human factors, cognitive psychology and human-computer interaction.