Insighty

Insighty is a design and development studio that improves the look and use of digital products. It works with property technology companies and other firms wanting a clearer customer experience. The team tests wireframes with users until the interface fits what customers need.

What Insighty offers

• UX design — wireframing and user testing to sort out confusing interfaces.
• UI engineering and app development — building the details of the interface, such as loaders, tooltips and screen transitions.
• Branding — helping a product define its identity and connect with buyers.
• Audience analysis — studying the target users and the problems the product is meant to solve.
• Lean product work — avoiding features that add little value.

Who it works with

Companies in the real estate sector preparing to launch a PropTech product, and firms that want to raise the quality of their client experience. A workspace booking platform is shown as a case study.

Key facts

• Specialism: interface design and app development
• Sector focus: PropTech and real estate
• Case study: Booqed, a flexible workspace booking platform