Inpyx

E-commerce and performance marketing from São Paulo

Based in São Paulo, Brazil, Inpyx works as a digital marketing and e-commerce agency. It was founded in 2013 and describes its work as full-service digital operations, combining business engineering, performance marketing, e-commerce development and data analysis. The agency says its purpose is to help companies sell more through online channels, and it handles each engagement as though it were part of the client's own team rather than an outside vendor.

Online stores built on Brazilian and regional platforms

Inpyx builds e-commerce sites and apps that suit where a business is at the moment. Clients can choose a ready-made, optimised template or a custom build. The agency works with several commerce platforms that are common in Brazil and the region, including Vtex, Nuvemshop, Tray and Vnda, and it lists Jet among the technologies it uses. Its web and mobile teams build websites and applications matched to the stage a company has reached.

Search, paid media and email working towards sales

The marketing side covers search engine optimisation, Google Ads and Facebook Ads, email marketing and content marketing. The agency describes its approach as looking at the whole sales funnel, from the first visit to the final purchase. Its user experience work aims at better conversion, meaning that more visitors complete the action the business wants.

Measurement and customer behaviour

Inpyx's analysts track metrics and customer behaviour so that sales decisions rest on evidence. The company describes separate teams for different tasks: specialists in e-commerce and lead capture who look after a client's strategy as a whole, metrics specialists who study how customers behave, search specialists who work on organic indexing and ranking, and content specialists who build the brand through social networks. A further team handles messaging and conversion techniques, aiming to sell more to customers who already know the business.

Clients who want to grow online

Its client base is made up of companies looking for more sales through online channels. It presents adaptability as a core value, saying it reshapes its own approach to fit the needs of each client and to meet the expectations set for results. Clients who want a single partner for the site, the campaigns and the data behind them are the business's natural audience.