Huntington Studios

Digital products across more than twenty-five industry sectors are the work of Huntington Studios, a design studio that describes itself as a lateral thinking, end-to-end digital services designer. The studio says it has delivered more than 390 digital projects over about twenty years, with clients both in its own region and around the world.

Interface design across platforms

The studio's projects include a redesign of the online channel of a large shopping mall in Dubai. It has worked on cross-platform UX and UI design for mobile, Apple Watch and Apple TV, and on digital journeys for small and medium business customers to sign up and re-sign. It also produced versions of a government financial authority's interface for desktop, mobile and tablet, introducing tax-related services to the public.

Design systems and product principles

The studio has set up digital design systems for several companies, which its material names as Appyway, JP Morgan and nPower. It describes its working principles as giving users clear structure and hierarchy, responding to the actions they take, and making decisions easy by avoiding a paradox of choice. It also favours consistency without uniformity, reuse of well tested design patterns, familiar language, and responsive design that goes beyond screen size.

Working models for founders and enterprises

The studio works with founders and start-ups that are launching digital services, offering strategy, planning and execution. It also works with creative and design directors and chief executives at mid-sized and large companies. Its engagement models include an embedded team that joins a client's in-house staff and can be scaled up or down, and a managed project in which the studio takes responsibility for the whole job, on time and on budget, which suits one-off projects.

Design and development together

The studio says it builds the designs it produces, so it does not design what cannot be made technically, and it gives weight to the medium and long term as well as to a well designed product. It says it has produced more than 350 digital platforms and mobile applications from scratch, and its work spans more than twenty-five industry verticals, from brand messaging and digital marketing to government and finance projects.