Gensoft

Based in Pakistan, Gensoft develops software for local businesses. It builds custom systems and enterprise resource planning software for businesses there, and it presents itself as the Pakistani alternative to foreign software-as-a-service products that charge per user. The company describes itself as SECP registered, and its work is aimed at conglomerates, manufacturers, distributors and fintech companies, as well as trade, logistics and technology firms in Karachi, Punjab and Islamabad.

Custom software engineered for Pakistani industries

Gensoft's core offer is bespoke, full-stack software built around a client's own processes. The firm describes its delivery model as project-based, with dedicated senior engineers assigned to each engagement. A client that commissions a system from Gensoft owns the intellectual property and the code, and the company contrasts this with per-seat licence fees.

An ERP suite covering the main business functions

The company's enterprise resource planning suite is made of modules, one for each area of the business, that share data so a user enters information once. The modules cover accounting, inventory and other resources, and the firm says the combined system gives management detailed reports without the need to re-key information from one area to another.

Cloud accounting with local banks and tax rules

The cloud accounting product is a general ledger that tracks the chart of accounts of medium and large businesses and can be managed remotely. It carries cash flow, invoicing, billing, payables, sales inventory and expense management. Bank feeds are designed for Pakistani banks, and the product follows the FBR sales tax rules, so that a business can keep its records in line with local requirements.

Payroll, attendance and human resources

Gensoft's human resource software covers recruitment, personnel records, attendance and leave, payroll, transfers, promotions, terminations and annual evaluations. The firm says the system automates these routine duties so the human resources department can focus on the people it manages, and it applies the same approach to businesses of any type.

Payments and tax compliance inside the software

Because the firm builds for the Pakistani financial system, its systems link to local payment channels. Local wallets such as JazzCash and EasyPaisa are supported, as are PayPak card payments and interbank transfers run through 1LINK. On the tax side, its modules are described as ready for FBR digital e-invoicing, provincial services tax through SRB, PRA and KPRA, and withholding tax certificates.

Web, e-commerce and hosting work

Gensoft also builds web applications and e-commerce sites. Its own e-commerce product is designed to set up a web shop from the start, and the firm offers website design on common content management systems, search engine optimisation to improve rankings, and web hosting with domain registration. Its hosting covers Windows servers running ASP.NET with SQL Server, and Linux servers running MySQL and PHP. Earlier material also lists education software among the company's products and a background in offshore development work.