Form & Drang

A German UX studio, Form & Drang makes complex business software clearer, more efficient and easier to use. Its work covers software-as-a-service, ERP and CRM systems, and HR and industrial products. Its work starts where systems become confusing, user guidance stops working and processes grow needlessly complicated. The studio's focus is simplifying navigation, shortening the learning curve for new users, reducing errors in key workflows and keeping interfaces consistent through design systems. It has years of UX and UI work for B2B products behind it, and it orients its work to the user rather than to trends, with user-centred design as its key principle.

Process from analysis to handover

The studio's process begins with analysis and discovery, which means understanding the product, its users and the problems. Analysis covers the existing application, including how its information is structured and how users are led through tasks. The team then defines information architecture and user flows, develops UX concepts and prototypes, and moves to UI design and testing. The final stage is iteration and scaling, handing the work into existing systems. Artificial intelligence is used as a tool to surface ideas, edge cases and possible problems early.

Projects and team arrangements

Projects named in the studio's material include a construction pricing service, a digital HR office, an icon set for a product range and a restaurant management app. Icon design, animated icons and style guides for developers have long been part of its work. Clients can also book a UX audit that identifies usability and structural problems in existing B2B software, followed by restructuring of complex content for better navigation. Two senior UX designers carry the studio's B2B work, and clients can book them individually or together as a duo, or have them join an existing team as the project phase requires.