Fish in a Bottle

Fish in a Bottle is a digital agency that designs and develops software products such as games, web apps and interactive tools. It combines technology and design to create products that entertain, teach or inform, and it follows its own Ideation Framework to lower the risk of a new build.

What Fish in a Bottle offers

• Educational content — interactive learning games and resources.
• Web and app development — websites, apps and interactive products built from concept to launch.
• Game design — games with co-operative play and mechanics that keep users coming back.
• Interactive tools — for example, a kitchen planner for home users.
• Data presentation — turning complex information into interactive displays.
• Product ideation — early-stage workshops to define and test an idea.

Who it works with

The agency works with educators, entrepreneurs and corporate clients. Past projects include BBC Bitesize, a Worst Witch game and a music game for the BBC, a kitchen planner for Häfele, the You42 web3 entertainment platform and Oxford University Museum of Natural History.

Key facts

• Method: its own Ideation Framework for digital products
• Technology interests: web3, AI and the metaverse