Finatext

Finatext is a financial technology group whose stated mission is to reinvent finance as a service. It combines digital technology with data analysis and works alongside businesses and financial institutions to build financial services designed around the customer's point of view.

What Finatext offers

• Customer acquisition and referral — helps partners attract customers and direct them towards financial services.
• Traffic and conversion optimisation — work on improving how visitors arrive and how many of them complete a sign-up or purchase.
• Financial service development — building the digital products that financial services run on.
• Service enhancement — improving services that are already live.
• Data analysis — using analytics to guide decisions across the other areas.

Who it works with

The group collaborates with businesses and financial institutions, according to its website.

Key facts

• Positioning: describes itself as a financial enabler for digital transformation.
• Structure: operates as a group of companies under the Finatext name.