Exsentra Innovation Ltd

Based in Dhaka, Bangladesh, Exsentra Innovation Ltd presents itself as a UI and UX design studio that helps businesses develop immersive and engaging digital products. The agency says it has four years of experience and a portfolio of projects that includes an online fashion store, a cloud kitchen website, a hospital interface and a villa rental site.

UI and UX design for products and SaaS

The studio's main focus is research-driven interface design. It builds user experiences intended to help clients sell more, keep customers longer and grow faster, and it describes its work as a way to turn clicks into conversions. The team designs interfaces for software-as-a-service products, where the company says outdated design can hold back growth, and it presents its UX process as based on research into how users actually move through a product.

Websites built on Webflow and WordPress

Exsentra builds responsive websites on Webflow and WordPress. It says these sites are designed to convert visitors and to present a brand well on every screen. Its web design work includes full website redesigns as well as smaller updates, and the company says that clients can buy design services as needed without a long contract. Its portfolio includes a landing page for a fishing lodge and an e-commerce site for a fashion retailer.

Starting new products as minimum viable products

The studio also develops minimum viable products, which are the first working versions of new digital products. Its MVP service covers go-to-market designs through to full product revamps for existing businesses. The company describes its schedule as iterative, with regular weekly meetings for feedback and daily progress updates through a design tool and asynchronous messages, so that the client can see the work develop and steer it as it goes.

Strategy and digital marketing

Beyond design, Exsentra offers digital marketing for brands, and it describes its work as strategic and results-oriented. Its designers and strategists look for gaps between a client's marketing objectives and what has actually been implemented, and they study the wider market a client operates in to see what competitors are missing. The company's fintech work is one example of how it applies that global view to products that need to earn users' trust.