Exerp

Fitness operators use Exerp's club management platform to handle prospects, members, bookings, payments and reporting in one configurable system. The company describes its platform as an open solution for brands that want to grow, covering the four tasks it treats as the basis of long-term success in fitness: getting prospects, managing members, expanding growth and adapting to change.

Getting prospects and managing members

The platform's lead and member management tools help clubs discover prospects and nurture members through the whole customer journey. It can be configured to handle a member's particular payment needs, and the company describes it as the most extensive feature set available for engaging members with offers that suit them.

Bookings across every channel

One solution covers the booking needs of a club, from classes to facility use. Members and staff can use the platform's web and mobile channels to book, check in and stay engaged, which the company presents as a way to make each touchpoint count.

Payments and member needs

Payments are built into the platform so that members can pay in the way that suits them. The company says its platform supports the full range of payment methods that a growing fitness operator needs, from membership fees to offers tailored to each member.

Reporting, analytics and integration

The business intelligence and reporting tools give operators the data to make decisions at each step of growth. The platform is open, with APIs that connect it to other systems, and integration is described as fast and reliable.

Scaling for multi-site operators

Exerp says its platform is built for big businesses that need to operate at scale. Operators can expand into new areas and segments without IT constraints, and the company provides implementation expertise drawn from digital and fitness specialists so that a transformation runs smoothly. It also offers support to encourage adoption among staff.

Clients and history

Around two in five of the world's largest fitness operators, the company reports, chose Exerp and have stayed with it. Its own account of its origins dates its work with the fitness group SATS to 2013, and it reports that customers now operate in many countries. It describes its aim as enabling large fitness businesses to run efficiently as they grow, with mobile, payments and advanced customer relationship tools built in.