Essen International

Brand identities for European companies

With offices in New York and Stockholm, Essen International is a boutique branding and design agency that develops and manages brands for ambitious owners and teams. It says every assignment is tailored, from the process and the team to the competencies involved, so that no two engagements follow the same template. According to its case studies, most of its clients are European.

Identity and rebranding for technology and data companies

The agency created a new identity for the data provider Norstat, giving it a look centered on technology and trustworthiness that suits a provider of high-quality data across Europe. For the electric vehicle charging company Charge Amps it developed an identity meant to communicate a brighter charging experience, from the car to the home and beyond.

Strategy and rebranding for growth-focused companies

For Geia, a pan-European food innovation company with an appetite for growth, Essen worked on a strategic shift and a new identity. The agency treats such work as a way of giving a company a clear direction as it expands into new markets.

Embedded brand teams

Essen also works inside a client's own team. It describes its embedded work with the outdoor brand Fjällräven, where its people brought knowledge, strategic angles and an outside perspective that the client team lacked. The agency sees this as a way to fill a gap rather than to replace the client's staff.

Uniting a divided brand

For Telge, Essen brought together a divided brand so that the company could tell one story about a business that does a great deal for its city. The work is an example of how the agency frames a brand as a shared account rather than a logo.

Brand strategy in tough times

The agency's white paper argues that many firms now hold brand strategies that fail them when hard decisions have to be made, as the economic boom of recent years slows. It offers advice on the subject, which the agency presents as a practical guide for leaders in that position.

Judgment, AI and delivery

Essen says it now offers assignments with or without AI, and that in most cases it recommends AI for faster delivery and lower cost without loss of quality. The agency argues that judgment is the real advantage when everyone has access to the same tools, and that its board is built around that view.

Responsibility and recognition

The company says it seeks to contribute to a better world, and it names combating structural racism and gender bias among its focus areas. It reports being named Agency of the Year in 2025, and it has offices in New York, where it is listed, and in Stockholm, where it is hiring.