dotcentric

dotcentric is a UK digital experience and technology agency. It combines user research, design and platform engineering to build and improve websites, ecommerce sites and digital services, using evidence and testing to decide what to change.

What dotcentric offers

• Research and insight — studying customer behaviour to guide design and product decisions.
• Experience design — designing websites and digital services around user needs.
• Technology and build — delivering and supporting digital experience and commerce platforms, chiefly Optimizely and Umbraco.
• Experimentation and CRO — A/B testing and conversion work, including Optimizely Feature Experimentation.

Who it works with

Clients named include the Lawn Tennis Association, Karndean Designflooring, The Wine Society, the Food and Drink Federation, Mental Health First Aid England and Telefonica. The agency works as an extension of in-house teams.

Key facts

• Based in: United Kingdom
• Partnerships: Optimizely Gold Partner, member of the Optimizely Partner Advisory Board, Umbraco Contributing Gold Partner
• Awards: Optimizely Commerce Partner of the Year (UK and Ireland), The Drum Awards 2025 winner for the LTA Padel website, UK eCommerce Awards 2025 winner for accessible ecommerce