dotcentric

Research, experience design and commerce platforms

The agency, DotCentric, works from the UK as a digital experience and technology firm. The firm brings together research into users, design work and platform engineering so that it can design, build and improve sites, ecommerce stores and digital services, ecommerce sites and digital services, relying on evidence and testing to settle what should change. The company describes itself as evidence-guided and outcome-driven, and it works with organisations that want either to understand customer behaviour more clearly or to strengthen their technology foundations.

Platforms built on Optimizely and Umbraco

The agency has long-term partnerships with Optimizely and Umbraco and says it works on enterprise digital experience and commerce platforms. It holds Optimizely Gold Partner status, sits on the Optimizely Partner Advisory Board and is an Umbraco Contributing Gold Partner. Its build work covers business-critical websites and digital services, and it describes its role as a strategic extension of each client's internal team.

Experiments, conversion and buying journeys

The experimentation practice tests changes to find out what improves conversion, and it uses Optimizely Feature Experimentation for experiments that go beyond simple web A/B tests. Its commerce work aims at buying journeys that are easier to complete. The company says the aim of all this work is to innovate without taking on undue risk, so that a change can raise profit and revenue.

Sport, trade bodies and a national charity

Recent client work includes a digital home for the Lawn Tennis Association, which the agency describes as serving the world's fastest-growing sport, and a shipping automation project for the same client that it says saves more than 3,000 hours a year. For the Food and Drink Federation it refreshed the digital experience of the UK's largest manufacturing trade body. For Mental Health First Aid England it redesigned the website of the national authority on mental health first aid. For Karndean Designflooring it delivered an accessible ecommerce website, and for The Wine Society it reworked the buying experience on its consumer site.

Awards the company reports

The company reports a number of awards: The Drum Awards 2025 in the digital experience category for sport, wellness and fitness, the UK eCommerce Awards 2025 for an accessible ecommerce website, and Optimizely Optimizer Awards in the EMEA and UK and Ireland categories, the latter for Commerce Partner of the Year.