DNA Studio

Branding, websites and apps from Buenos Aires

Buenos Aires is home to DNA Studio, which builds brands and digital products for clients in Argentina and abroad. The studio describes itself as a creative design and technology firm that takes a project from first concept through to delivery. Projects have been delivered for businesses in Argentina, Britain, Australia and the Cayman Islands. The services it lists cover branding, graphic design, web design, user experience and interface design, web and app development, video production, online marketing and search engine optimisation.

Rebrands for businesses with a long history

Much of the studio's visible work is rebranding for established firms. The site cites a full rebrand for a heating and hot water systems maker in Argentina that has been in business for more than 35 years, and a complete rebrand for a five-star resort with a golf course and spa in Patagonia. Projects of this kind usually combine a new identity with printed collateral and a revised website, which the studio presents as one body of work rather than a series of separate jobs.

Online shops and content for consumer brands

For retail and lifestyle clients the studio builds online shops, sets out the brand strategy and produces content. Its portfolio includes a denim label in Argentina and an optometrist and optician in London. The studio also worked on a campaign for a plasterboard brand in Argentina, presented under the line Do it with Durlock.

Training platforms and digital products

A separate strand of the work is digital products. The studio built an education resource, training and staff management platform for the bar and hospitality industry, under the name Ananas, for clients in Australia. The platform covers bartender and hospitality training as well as the handling of staff. The studio presents these projects as evidence that its design work extends to the software that clients' staff use.

A beach house project in the Cayman Islands

The Beach House Experience is a hospitality project for a Marriott property on Grand Cayman. The studio's work for it covers a new brand identity, collateral and a website for the property. The site also lists a project for a Patagonian resort with a golf course and spa, which sits alongside this work in its hospitality portfolio.

How the studio approaches a brief

The studio says its team members each specialise in different disciplines, and that this gives it a dynamic group of specialists who work together on each brief. It describes its method as methodical and open to new ideas, and says it wants every project to be a memorable piece of work that meets the client's goals. Its approach to design and development, it says, covers every stage for businesses of any size, and it works to keep the detail in view from the first concept to the finished product.