Deeplace

Financial technology is the main market for Deeplace, a software and digital product firm in Moldova. Its banking applications are aimed at banks, payment firms, fintech start-ups and other financial institutions, and the company describes them as compliant, secure and built around the customer.

Banking software and the digital shift in Moldova

In its own words, Deeplace is an envisioning, planning and deploying partner for the digital transformation of financial services. In its account, that work helps newer firms compete with long-established banks, while the established institutions modernise their own systems. The company says it builds on the technology stacks of the fourth industrial revolution, and it links its banking work to agility, automation and secure, customer-centric design.

Technology strategy before the build

Before a system is built, Deeplace helps a client choose the technologies and innovations its business needs to grow and remain sustainable. The firm's stated aim is to keep IT deployment aligned with business goals and the returns a client expects from it. The firm now also adds artificial intelligence to this list, with services that help businesses and professionals save time and make money. These AI services sit next to the older core of the practice.

Visual design and user experience

Deeplace also designs the interfaces of the products it builds. Its visual design work covers imagery, typography, space, layout and colour, with the aim of making a product both attractive and easy to use. Its user experience work, which the company ties to customer satisfaction and loyalty, looks at how useful a product is, how easy it is to use and how pleasant it is to use over time. A separate digital product design strategy turns a company's product goals into design guidelines, so that the look and behaviour of a product support the wider aims of the business.

Clients outside banking

The company's materials name several other sectors. For retailers and consumer brands it offers IT that brings agility and automation to routine operations, sales and supply chains, and supports new retail models. For telecoms and media businesses it describes work that speeds up product innovation and helps content reach wide audiences. It also serves the wine trade, where it supplies IT for growing, processing, storing, distributing, promoting and selling wine. One example it names is Gustos.life, an ecosystem for wine sales, evaluation, storage and investment that includes professional tastings, digital wine storage, a mobile marketplace and online and offline wine events.

Government work forms another group of projects. Deeplace lists a fleet management system for UN teams in Moldova, which was built because a lack of central records made it hard to see drivers' workloads and vehicle needs, and a website for the National Bank of Moldova, which the firm describes as a basic tool for communication with stakeholders.