ConnectMedia Ventures

ConnectMedia Ventures is a software development company that builds tools for businesses that buy or generate leads online. Its main product, LeadSherpa, combines lead management with automatic optimisation based on live performance data, and the firm also offers wider IT services.

What ConnectMedia Ventures offers

• LeadSherpa lead acquisition platform — cloud software that manages incoming leads and tunes campaigns automatically.
• Lead optimisation — adjusts sources, lead flow, scorecards and data providers in line with actual results.
• Lead screening — filters out weaker leads before underwriting or decisioning.
• Dynamic lead pricing — changes the price paid for leads according to real-time performance.
• IT services — including IT security and compliance work.

Who it works with

Its customers are companies that buy or generate online leads, including lenders, and work in healthcare, senior care, social media, affiliate marketing, and both consumer and business finance.

Key facts

• Founded: working in the online lead market since 2008
• Flagship product: LeadSherpa