Concepto Móvil

Commerce and campaigns on messaging channels

Concepto Móvil is a Mexico-based business communications company that helps firms reach their customers on the messaging channels those customers already use, including WhatsApp, SMS, RCS, Facebook Messenger, email and voice.

Its conversational commerce service lets businesses take orders and sell inside WhatsApp, text messages and other chat channels, with purchase flows designed to feel easy for the customer. Its bulk messaging platform reaches customers in volume, whether by text, RCS, email or voice, and reports results in real time. Promotions can also run through WhatsApp using interactive flows.

AI agents and automated conversations

The company builds AI agents for businesses, which it describes as virtual assistants that understand the context of each conversation, respond naturally and stay available at any hour. The agents can converse in several languages, adapt to each customer and improve as they handle more interactions.

They connect with a client's CRM, inventory and existing databases, and they work across every channel a customer uses. Human agents can take over when needed, and the firm says its platform is protected by enterprise-grade data safeguards and kept in line with regulations.

One inbox for staff and bots

A single multi-agent platform lets staff and bots work the same conversations, with WhatsApp, Messenger, RCS and other channels brought together in one place. The company says this lets businesses answer customers instantly in their preferred channel, and it offers one view of each conversation so that the customer experience stays consistent.

Verification, notifications and developer APIs

Identity checks use one-time passcodes sent by SMS, WhatsApp or RCS, and transactional notifications and alerts are sent in a way the firm says guarantees delivery across channels. For developers, its APIs bring SMS, WhatsApp, RCS and other messaging features into a client's own applications and software.

Who the company serves

The firm says it serves more than 5,000 businesses that use messaging to sell, answer and build loyalty, whether the work sits with a campaign planner or with a support desk. It works in Mexico and across Latin America, and it describes its SMS API as the way it sends messages to users in both markets.