Byndyusoft

Complex digital systems built by expert and AI-assisted teams

Byndyusoft develops software products and digital systems to order. The company describes its work as designing, building and scaling complex systems, and it combines what it calls a complete analytical approach with a high level of engineering culture. The company says its expert teams, together with teams that use AI, build and grow systems of demanding architecture for businesses such as e-commerce operators, retailers, banks and logistics companies. Much of the technical work is built on microservices.

Microservice projects for retail and logistics clients

The company's own material lists a number of named projects. One is a rebuild of a national beauty pageant website, which the company says now runs three times cheaper and forty times faster after moving to microservices and a cloud platform. Another is a marketplace launched for the Lemana PRO brand in three months. For Ozon, the company built a tariff and logistics service that its copy says made the online retailer more resilient and closer to its customers, covering delivery pricing, order tracking, a courier application and a merchant cabinet. A further project is the system that controls the monitors and advertising campaigns on public transport screens, which Adbus used to cover the whole country.

Other projects are described in more general terms: a gold inventory system for jewellery retail, real-time offer management on tablets in stores, a data import system feeding a data warehouse, and a risk management system for the Forex market. The company also lists work on a document exchange system built on microservices, which replaced a legacy system step by step.

Standalone products for online sales and delivery

Three products are described separately from the consulting work. The first is an online sales tool for moving an offline business online, which the company says suits retail firms that want more sales channels. The second is a delivery calculator, a service that builds a tool for estimating the cost and timing of deliveries. The third is a data extractor, an autonomous module that digitizes documents and images using machine learning.

Discovery, audits and product analysis

Engagements typically begin with a first meeting in which the company reviews a client's situation and works out where it can help. It offers audits and diagnostics of business processes and digital systems to find weak points, and a product analysis that tests an IT product against business goals and the hypotheses behind them. That analysis runs in three stages, after which the client has tools for judging whether the project is worth pursuing.

Hypothesis maps and AI-built first versions

On product ideas, the company uses planning methods it names as hypothesis maps, process experience maps and story maps, so that a product is shaped and tested before large sums are committed. It says it can build a first version of a product with AI help and design that version so it can later be scaled up. Process work applies AI agents inside routine operations to make them more efficient.

Search and advertising for online sales

The company also offers search marketing. Its contextual advertising runs in Yandex Direct and Google Ads and is aimed at reaching only visitors interested in the product or service being advertised. Its search engine promotion is intended to raise traffic from search engines, which the company says lifts sales, calls and orders from the site.