Avital Web

Companies in Los Angeles that want more visibility on search engines can hire Avital Web for SEO, web design and paid search. The firm's aim is to build a website that ranks well and holds that ranking through changes in algorithms, and it says a team of web developers, web designers and SEO specialists works on each project. Its work is set out in custom reports and audits as well as in day-to-day campaigns.

SEO audits, consultation and link building

SEO consultations include on-site optimization, technical reviews of a site's health, and custom written reports on each area of digital marketing. Link building is treated as a core part of search work, and the firm runs link-building campaigns alongside its content. The firm says its search services are designed to stay effective through changes in search engine updates, and it reports that many of its clients rank in the top five or top ten results on Google.

Google Maps and local search

Local search work includes Google Maps optimization, which the firm describes as an important part of any local marketing strategy. It helps companies appear more prominently on search results pages across a local area, so customers nearby find them first. Local strategy is set around the firm's knowledge of the Los Angeles market and the search habits of its customers.

Paid search and web design

Pay-per-click campaigns run on Google and on Microsoft's advertising network for clients who want to reach new customers quickly. Web design takes in sites for both computers and phones, online stores and custom email templates that match the client's brand. The firm plans its web work alongside its search work, so that the visitors a site attracts can find what they need and use it easily.

Reputation, sentiment analysis and conversion strategy

The firm analyzes negative material about a brand and responds with sentiment analysis and press release distribution. Its conversion-rate strategy looks at how visitors become customers, starting with an analysis of the client's website before any changes are recommended. Social media marketing and reputation management are offered as further services.