ARküb

ARküb, which also writes its name as Arkub, is an immersive technology studio in Dubai Media City. Since 2013 it has built augmented and virtual reality systems for brands, government bodies and enterprises across the Gulf, with tourism among its main sectors.

What ARküb offers

• Immersive experiences and VR — VR journeys, exhibitions and interactive public installations designed around how visitors move through a space.
• Spatial computing and AR — augmented and mixed reality apps for Apple Vision Pro, phones and specific venues, used for training and public experiences.
• 3D content — models, animation and full environments for real-time engines, plus 360 video filming.
• AI-driven interaction — systems that respond to people and content in real time.
• Platform development — software platforms and mobile apps behind its XR projects.

Who it works with

Its portfolio includes a VR sports arcade and VR tennis game at VR Park in Dubai Mall, and interactive AR telescopes at the Burj Khalifa observation deck. Other projects cover mixed reality interior design and an AR football game app.

Key facts

• Based in: Dubai, United Arab Emirates
• Founded: 2013
• Region: GCC countries