Apps Developer DOT Ca Inc

Websites designed for the phone first, using progressive web app technology, are the main product of Apps Developer DOT Ca Inc, which describes the work as putting a client's digital real estate in the right hands. The same firm also writes native apps for phones, handles LinkedIn marketing and shoots videos for business clients.

Designing for the smallest screen first

The company's argument is that most web systems build the desktop page first and then shrink it down for phones and tablets, and that this resizing slows delivery and risks losing a visitor who will not wait. Its approach runs the other way: it designs for the smallest mobile screen and works up to tablets, laptops and desktops. Pages follow an adaptive design, meaning the system has a layout prepared for each type of device and presents the matching one when a visitor arrives from a search.

Speed as the selling point

The firm says the sites are aimed at meeting or exceeding Google's mobile guidance, and that a page presented to a phone should fit it properly and load quickly regardless of the phone's operating system. Fast loading is described as the thing customers expect, since a slow page sends them elsewhere.

Tablets and desktops are not forgotten

The company notes that tablet use tends to peak in the late evening and at weekends and that tablets are often used for longer sessions, so it applies the same technology to give tablet visitors a good experience. It also reminds clients that, by its own figures, roughly half of searches still happen on laptops and desktop computers, and says the same delivery system gives desktop visitors fast pages that are easy to use.

Beyond the website

The firm lists further services next to the mobile websites:

• native mobile apps, with a way to preview an app before it is finished

• LinkedIn marketing for businesses

• business videos

The company is operating under a Canadian domain name and speaks to small and mid-sized businesses that want their first impression to be made on a customer's phone.