Approachable Geek

Approachable Geek designs and builds software for established businesses, working as a long-term development partner. Clients buy work in two-week retainers that renew only when they choose, see a demo every two weeks, receive line-by-line estimates and keep full ownership of the code.

What Approachable Geek offers

• App design — mapping user flows through to an interactive prototype, then testing it with users.
• Software development — code written and tested in alternating weeks, with working software handed over every fortnight.
• Legacy system takeover — picking up systems that have changed hands between teams and making them stable again.
• Testing — dedicated quality checking of the code.
• Maintenance — long-term technical support after launch.

Who it works with

It focuses on established businesses, and many of its clients have stayed with it for years. It has also built consumer apps such as Mutual Dates, a date night planner.

Key facts

• Project team: typically three to five people, including a project manager, designer and team lead
• Timelines: projects usually run six to twelve weeks, with three to four weeks of design first
• Contracts: no long-term lock-in or exit fees