Apple Tree Communications

Apple Tree Communications describes itself as a strategic communications agency built around what it calls new thinking. The firm studies the problems a brand faces from different angles and then designs communication plans meant to raise the brand's relevance and improve business results. It works in partnership with clients rather than simply producing publicity.

What Apple Tree Communications does

• Market insights: research to understand a brand's audience and competitive position.
• Strategic PR: public relations planned around a clear purpose.
• Creative work: campaign ideas and brand experiences.
• Digital marketing: online channels used alongside PR and creative work.
• Purpose communications: helping companies explain their corporate purpose, including on topics such as climate change.

Who it works with

The agency's published work mentions Roche Diagnostics and Capsa, a certified B Corp, and it presents its clients as brands with a purpose and leaders willing to push for change.

Key facts

• Approach: diverse, integrated teams combining insight, PR, creativity and digital
• Focus topics: corporate purpose, research and development, and sustainability