AppLabx

A digital studio for products and their marketing

Founded in 2016, the digital studio AppLabx builds websites and mobile apps, then markets them through digital channels. The company says it works for clients in several countries and runs projects end to end: building the product, marketing it and analysing the campaigns to improve both. Its strengths, it says, lie in the Agile method and a fast route from build to market.

Building websites and apps

The studio designs and builds websites and mobile apps around what it calls a simple and sweet design principle. It says it focuses on simplicity and conciseness while keeping the powerful features a product needs. Case studies on the site cover medical, creative, recruitment, food and jewellery clients, plus travel and car projects. One example is a campaign on Instagram for a food brand from Indonesia. The firm says every engagement starts with creative and careful planning.

Social media, search and video marketing

AppLabx offers search optimization covering traditional search and generative search results, under the names SEO and GEO. Its Instagram growth service uses a targeting engine that reaches customers by geolocation, hashtags and the followers of competitors, with the aim of converting them into engagement. It also manages client Facebook pages and groups to grow fans, followers and conversions. The studio considers video an effective content format for brands and produces video marketing for that purpose.

Availability, completion and approach

The studio says it is available around the clock and that it works in a fast, Agile build-to-market way for clients in different locations. It states that it has a 100 per cent project completion rate and that its services are not cheap but are mostly return-on-investment positive. It also says it does not add hidden fees. These are the company's own claims, presented as its stated approach to the work.