AppFutures Ltd

Android-first app builders in Glasgow

AppFutures develops mobile apps from Glasgow for companies and individual clients around the UK. Its main focus is Android, and it says it builds high-quality Android apps for small, medium and large businesses, with a mobile app for every budget. It also writes apps for the iPhone, the iPad and other smartphones, and it presents itself as an affordable and agile route for a business that wants to enter the mobile market and take a concept to market in the shortest possible time.

Strategy and feasibility consultancy

Development is not the only service. The firm offers strategic and feasibility consultancy, which suits a business that has not yet settled what an app should do. It also addresses the question of how an existing app fits into the rest of a client's commercial activity, whether AppFutures built that app or someone else did. A client who already has an app can therefore come for advice on integration rather than a rebuild.

App marketing through AppReach

A separate service called AppReach is aimed at promoting a client's app. The firm describes app marketing as work that raises awareness either through the app stores or from other online locations, and invites visitors to arrange a demonstration of AppReach to see how a message reaches users.

Why it argues for apps

The firm's own reasoning is that people no longer expect to open a browser on a computer and hunt for news. Information is now expected on mobile devices such as Android and iPhone handsets, and users receive it by following people on social networks, subscribing to feeds and, increasingly, downloading apps. AppFutures says organisations should meet customers in that setting, and that the shift away from proactive web searching toward content delivered to the user explains the demand for mobile apps.

Its own products

The firm also lists mobile app products of its own and offers to discuss other smartphone platforms or different kinds of help with anyone who asks.