20tab

Where product thinking meets software and growth

20tab is an Italian digital consultancy that helps organisations design, build and evolve digital products, processes and systems. Its teams bring together consultants, designers, developers, strategists, marketers and product specialists, and the firm describes this as one integrated approach across strategy, execution and continuing improvement. Its slogan on the subject is to do more with less, using resources carefully and avoiding waste.

Software, apps and platforms

The development work follows Lean, Agile and design thinking methods. Every phase runs in a cycle of feedback, build, measure and learn, which the firm says reaches a good result in the shortest time while limiting waste. Solutions are designed for the end user who will actually work with them, and some projects have been managed entirely remotely.

Growth marketing

Once a product is built, 20tab promotes it through a growth marketing process. Keeping the build and the promotion in one team is a deliberate part of the offer, so that what is learned from users goes straight back into the product.

AI adoption and data

The firm has prepared a free white paper on AI adoption, in Italian and English, on turning artificial intelligence into value for products, processes and organisations. Its other offers include data intelligence and blockchain traceability, which it describes as answers to real operational needs with measurable outcomes.

Projects it describes

One project is the website of an association supporting the Vatican Museums, which the team developed and ran for about three years, from 2018 to 2021. Another is the rewrite of the MyLines app and its back office, which the firm calls a strategic touchpoint between a consumer brand and its users. A third is the analysis of a complex data and infrastructure risk project known as MIRET, where the team worked with the client to set out the schemes and steps needed before implementation.